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3/23/2021: Why Diversity?

From Why Communicate? – The Column


Market or Pitch

The marketing and PR news and trends podcast from the vantage Black and Brown perspective. Featuring Yesenia Reinoso and Corey Davis.

Available on Apple iTunes, Spotify, Google Podcast, Pandora, iHeartRadio, Amazon Music, Anchor, Buzzsprout, Breaker, Pocket Casts, RadioPublic, Castbox, Podchaser, Podcast Index, Listen Notes, Podcast Addict, Podfriend, and Player FM.

Now on YouTube! Subscribe to our channel.

All 12 episodes of Season 1 available across major podcasting mediums and YouTube.

Season 2: Fall 2021.

“Market or Pitch: Freestyle” – AIRING NOW.

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Freestyle Episodes

In Episode 2 of “Freestyle,” Yesenia and Corey offer their belated analysis surrounding the centered theme LGBTQ+ and Pride Month celebrated this past June. Some of the topics discussed include NFL’s Las Vegas Raiders Carl Nassib coming out, how brands responded, and the future of advocating LGBTQ+ issues across marketing and public relations avenues. Access this episode and all others exclusively on YouTube and Spotify.

Unfiltered. Unlimited. Uncensored. The “Market or Pitch” team returns with a brand new limited intermission series: “Freestyle” running from June – August. In Episode 1, the team offers their thoughts on the first centered theme with a marketing and PR twist: Juneteenth. 

Also, the team wishes Happy Pride Month to the entire LGBTQ+ community! Thank you for your incredible efforts and impact. 


Season 1

In the season 1 finale (Vol 12) of “Market or Pitch,” Corey and Yesenia dedicate the last episode of the season in celebration of Women’s History Month. The duo discussed how brands brought important female policy issues to light and Burger King’s IWD tweet controversy. We also analyzed why minority-owned media companies deserve financial equity and PR’s role in the fight against implicit bias. The team also offered some zen with meditation tips, a PR game-changer shoutout and major breaking news on a new mini audio series and season 2 status. Coming soon to a screen near you: “Market or Pitch: Freestyle” – Summer 2021 and “Market or Pitch” Season 2 – Fall 2021.

In Volume 11 of “Market or Pitch,” Yesenia and Corey dive into the world of the COVID-19 vaccinations and if we are ready to take them. We touched base on the ever-changing landscape of the cinema industry post-COVID and the backlash against Goldman Sachs’s CEO anti-remote workplace approach. The duo discussed Big Pharma’s opportunity to regain American’s trust as well as some workplace wellness tips. We also continued our conversation around the start of MLB Spring Training baseball. Finally, we end on a shout-out to Barbara Gardner Proctor, the first African-American woman to open her own ad agency. A special announcement: “Market or Pitch” is now available on YOUTUBE! Subscribe to our official channel “Market or Pitch” to hear all the latest and exclusive content.

In Volume 10 of “Market or Pitch,” Yesenia and Corey dive into the world of social media where they discussed Twitter’s potential subscription plan and the emergence of the next big social platform: Clubhouse. The duo also discussed Hasbro’s Mr. Potato Head backlash and Tesla’s PR department elimination decision. We also dished on the 2021 Golden Globes, a special Women’s History Month announcement teaser, and a shout-out to a past PR trailblazer.

In Volume 9 of “Market or Pitch,” Corey and Yesenia celebrate Black History Month by dedicating the entire episode to all things impacting the Black community in the Advertising, Marketing, and PR industries. We took on some of the biggest news headlines impacting the community including McDonald’s unique tactic to increase the diversity of their senior leadership team and how Etsy is taking diversity seriously within their company. We also discussed Pepsi’s important decision to change the Aunt Jemima name to Pearl Milling Company and how clients can build authentic relationships with Black consumers. Finally, we end things by celebrating Thomas J. Burrell who is a Black pioneer in the advertising sector.

In Volume 8 of “Market or Pitch,” Yesenia and Corey follow up on “The Super Bowl Extravaganza” with news on the Big Game’s ratings and Jeep’s decision to drop the Bruce Springsteen ad. The duo also talked about Wendy’s #NationalRoastDay holiday and Robinhood’s crisis reputation disaster in the “Ad Chat” and “Bulletin Board” segments. Finally, we sprinkle in some fun Chinese Lunar New Year (Year of the Ox) and Valentine’s Day storytelling.

In Volume 7 of “Market or Pitch,” Yesenia and Corey are back from a much-needed mid-season winter break to breakdown Super Bowl LV from a marketing, advertising, and PR perspective. We catch our listeners up on what we’ve done over the break before getting into some News Headlines coming out of the Super Bowl. Finally, we each use our Ad Chat/PR Bulletin Board to give our thoughts on what we thought was the “best” Super Bowl commercial. Stay tuned to the end for an announcement on our episode rollout for season one.

In Volume 6 of “Market or Pitch,” Yesenia and Corey bid farewell (truly) to 2020 and look ahead to 2021 with a little ad and PR holiday spin. We discuss our break plans as well as a 2020 year-in-review. Finally, we dive into streaming domination, the Tropicana controversy, and 2021 predictions for the PR industry. The podcast crew at “Market or Pitch” wishes our audience an amazing and safe holiday season and a prosperous new year. We will see you with all-new episodes beginning with Volume 7 on January 11.

In Volume 5 of “Market or Pitch,” Corey and Yesenia discussed streaming shows and how accurate the Netflix series “Emily in Paris” is. We also discuss the NBA’s plans to increase fan engagement in the COVID era. Finally, we dive into some news surrounding KFC’s newest venture with Lifetime and if it’s time for brands to begin taking a stand in their messaging.

In Volume 4 of “Market or Pitch,” Corey and Yesenia discussed post-Thanksgiving and participation in Black Friday or Cyber Monday. We also give a few hot takes on the news of Warner Brothers releasing their 2021 film slate on both HBOMax and theaters. Finally, we dive into some news surrounding ad spend in the Super Bowl and if corporate communications can stay in the spotlight in a post-COVID world.

In Volume 3 of “Market or Pitch,” Corey and Yesenia discussed Thanksgiving plans and potential changes due to rises in COVID-19 cases across the United States. We also discuss the emerging news of a COVID Vaccine from Pfizer and Moderna and what that means in the fight against the virus. Finally, we dive into the lack of diversity within the advertising and marketing industry. Happy Thanksgiving!

After a two-week hiatus (in-between a long waiting game), Yesenia and Corey return for Volume 2 of “Market or Pitch.” Dubbed “The Election of Chaos,” Yesenia and Corey dive into all things Election 2020 as we discuss the huge success of broadcast TV, the miscalculation of ad spending, and Adweek’s declaration of Twitter being the 2020 winner of the Election Cycle.

In this inaugural episode, Yesenia and Corey introduce themselves to the podcasting world and go right into discussing voting, brand wokeness through Uncle Ben’s, and ageism as a forgotten theme in the PR industry’s diversity struggles.

Request Yesenia

If you are interested in requesting Yesenia for press interviews, speaking engagements (in-person and virtual), events, or other media-related opportunities, please reach out below.